{"id":9636483858722,"title":"Identity 'Believe' Beef \u0026 Rice Gently Cooked Frozen Recipe","handle":"identity-believe-beef-rice-gently-cooked-frozen-recipe","description":"\u003cp\u003eMade in small-batches and thoughtfully crafted using only the finest sustainable beef, sourced from local farms, Identity's 'Believe\" Gently Cooked Beef Dog Food is a Human-Grade grain-free, potato-free, legume \u0026amp; pea-free biologically appropriate paleo diet you can trust. 1.5-3 times more meat than comparable diets like Farmer's Dog, Ollie, Nom, Fresh Pet, and Just Food For Dogs. Simplest complete \u0026amp; balance diets on the market with entirely whole\u003cbr data-mce-fragment=\"1\"\u003efoods ingredients.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e70% Meat, 30% Rice\u003c\/li\u003e\n\u003cli\u003e90% Lean, 10% Fat Beef\u003c\/li\u003e\n\u003cli\u003e100% Human-Grade, Hormone-Free \u0026amp; Antibiotic Free\u003c\/li\u003e\n\u003cli\u003eNo Synthetic Vitamins or Minerals\u003c\/li\u003e\n\u003cli\u003eNo Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)\u003c\/li\u003e\n\u003cli\u003eNo thickeners like guar-gum, cassia gum, xanthan gum or carrageenan\u003c\/li\u003e\n\u003cli\u003eNo Grain, Gluten, Potato or Legumes\/Peas\u003c\/li\u003e\n\u003cli\u003eLimited Ingredient Diet with single protein source\u003c\/li\u003e\n\u003cli\u003eIdeal for dogs with food sensitivities, sensitive stomachs, and digestive issues\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eIngredients\u003c\/span\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeef, Beef Heart, White Rice, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eGuaranteed Analysis\u003c\/span\u003e:\u003cbr\u003eCrude Protein (min) 13.5%\u003cbr\u003eCrude Fat (min) 3.5%\u003cbr\u003eCrude Fiber (max) 2%\u003cbr\u003eMoisture (max) 70%\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eCaloric Content\u003c\/span\u003e:\u003cbr\u003e514 kcal\/ 14oz pouch\u003c\/p\u003e","published_at":"2025-02-09T23:40:58-08:00","created_at":"2025-02-09T23:39:20-08:00","vendor":"Identity Pet Nutrition","type":"Frozen Dog Food","tags":["Dog","Dog food","freezer","Frozen \u0026 Raw Food","lightly cooked","Pickup Only"],"price":1099,"price_min":1099,"price_max":8799,"available":false,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49634691809570,"title":"14oz Pouch","option1":"14oz Pouch","option2":null,"option3":null,"sku":"856088008540","requires_shipping":true,"taxable":true,"featured_image":{"id":42759831814434,"product_id":9636483858722,"position":2,"created_at":"2023-09-29T23:22:04-07:00","updated_at":"2023-09-29T23:22:12-07:00","alt":null,"width":1127,"height":1200,"src":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_14oz.jpg?v=1696054932","variant_ids":[49634691809570]},"available":false,"name":"Identity 'Believe' Beef \u0026 Rice Gently Cooked Frozen Recipe - 14oz Pouch","public_title":"14oz Pouch","options":["14oz Pouch"],"price":1099,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"856088008540","featured_media":{"alt":null,"id":35162670104866,"position":2,"preview_image":{"aspect_ratio":0.939,"height":1200,"width":1127,"src":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_14oz.jpg?v=1696054932"}},"requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275408674,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275441442,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275474210,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275506978,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275539746,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275572514,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275605282,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275638050,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275670818,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275703586,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275736354,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":1044}],"price":1044,"compare_at_price":1099,"per_delivery_price":1044,"selling_plan_id":9275769122,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"}]},{"id":49634691842338,"title":"14oz Pouches (Case of 8)","option1":"14oz Pouches (Case of 8)","option2":null,"option3":null,"sku":"856088008541","requires_shipping":true,"taxable":true,"featured_image":{"id":42759832699170,"product_id":9636483858722,"position":1,"created_at":"2023-09-29T23:22:08-07:00","updated_at":"2023-09-29T23:22:12-07:00","alt":null,"width":1127,"height":1200,"src":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_BulkBox.png?v=1696054932","variant_ids":[49634691842338]},"available":false,"name":"Identity 'Believe' Beef \u0026 Rice Gently Cooked Frozen Recipe - 14oz Pouches (Case of 8)","public_title":"14oz Pouches (Case of 8)","options":["14oz Pouches (Case of 8)"],"price":8799,"weight":3175,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"856088008541","featured_media":{"alt":null,"id":35162671087906,"position":1,"preview_image":{"aspect_ratio":0.939,"height":1200,"width":1127,"src":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_BulkBox.png?v=1696054932"}},"requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275408674,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275441442,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275474210,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275506978,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275539746,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275572514,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275605282,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275638050,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275670818,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275703586,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275736354,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":8359}],"price":8359,"compare_at_price":8799,"per_delivery_price":8359,"selling_plan_id":9275769122,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"}]}],"images":["\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_BulkBox.png?v=1696054932","\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_14oz.jpg?v=1696054932"],"featured_image":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_BulkBox.png?v=1696054932","options":["Size"],"media":[{"alt":null,"id":35162671087906,"position":1,"preview_image":{"aspect_ratio":0.939,"height":1200,"width":1127,"src":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_BulkBox.png?v=1696054932"},"aspect_ratio":0.939,"height":1200,"media_type":"image","src":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_BulkBox.png?v=1696054932","width":1127},{"alt":null,"id":35162670104866,"position":2,"preview_image":{"aspect_ratio":0.939,"height":1200,"width":1127,"src":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_14oz.jpg?v=1696054932"},"aspect_ratio":0.939,"height":1200,"media_type":"image","src":"\/\/furlys.com\/cdn\/shop\/files\/Identity_Beef_Rice_14oz.jpg?v=1696054932","width":1127}],"requires_selling_plan":false,"selling_plan_groups":[{"id":"be5676770f7a2a402f39044871b9ae3b86c22e15","name":"Subscribe and save","options":[{"name":"Delivery frequency","position":1,"values":["Monthly","Every 5 Day(s)","Every 10 Day(s)","Every 1 Week(s)","Every 2 Week(s)","Every 3 Week(s)","Every 5 Week(s)","Every 6 Week(s)","Every 2 Month(s)","Every 3 Month(s)","Every 6 Month(s)","Yearly"]}],"selling_plans":[{"id":9275408674,"name":"Monthly","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Monthly"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275441442,"name":"Every 5 Day(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 5 Day(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275474210,"name":"Every 10 Day(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 10 Day(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275506978,"name":"Every 1 Week(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 1 Week(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275539746,"name":"Every 2 Week(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 2 Week(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275572514,"name":"Every 3 Week(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 3 Week(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275605282,"name":"Every 5 Week(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 5 Week(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275638050,"name":"Every 6 Week(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 6 Week(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275670818,"name":"Every 2 Month(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 2 Month(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275703586,"name":"Every 3 Month(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 3 Month(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275736354,"name":"Every 6 Month(s)","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 6 Month(s)"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":9275769122,"name":"Yearly","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Yearly"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"48654"}],"content":"\u003cp\u003eMade in small-batches and thoughtfully crafted using only the finest sustainable beef, sourced from local farms, Identity's 'Believe\" Gently Cooked Beef Dog Food is a Human-Grade grain-free, potato-free, legume \u0026amp; pea-free biologically appropriate paleo diet you can trust. 1.5-3 times more meat than comparable diets like Farmer's Dog, Ollie, Nom, Fresh Pet, and Just Food For Dogs. Simplest complete \u0026amp; balance diets on the market with entirely whole\u003cbr data-mce-fragment=\"1\"\u003efoods ingredients.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e70% Meat, 30% Rice\u003c\/li\u003e\n\u003cli\u003e90% Lean, 10% Fat Beef\u003c\/li\u003e\n\u003cli\u003e100% Human-Grade, Hormone-Free \u0026amp; Antibiotic Free\u003c\/li\u003e\n\u003cli\u003eNo Synthetic Vitamins or Minerals\u003c\/li\u003e\n\u003cli\u003eNo Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)\u003c\/li\u003e\n\u003cli\u003eNo thickeners like guar-gum, cassia gum, xanthan gum or carrageenan\u003c\/li\u003e\n\u003cli\u003eNo Grain, Gluten, Potato or Legumes\/Peas\u003c\/li\u003e\n\u003cli\u003eLimited Ingredient Diet with single protein source\u003c\/li\u003e\n\u003cli\u003eIdeal for dogs with food sensitivities, sensitive stomachs, and digestive issues\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eIngredients\u003c\/span\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeef, Beef Heart, White Rice, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eGuaranteed Analysis\u003c\/span\u003e:\u003cbr\u003eCrude Protein (min) 13.5%\u003cbr\u003eCrude Fat (min) 3.5%\u003cbr\u003eCrude Fiber (max) 2%\u003cbr\u003eMoisture (max) 70%\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eCaloric Content\u003c\/span\u003e:\u003cbr\u003e514 kcal\/ 14oz pouch\u003c\/p\u003e"}